Coca-Cola Case Study
The Coca-Cola game, powered by Games Builder's no-code platform was used for store and consumer engagement. Designed to entertain and reward customers while boosting sales, this interactive game was a hit across over 200 locations.
How the Coca-Cola game works
The Coca-Cola game is a fun and addictive challenge designed to entertain customers in-store. The objective is simple yet engaging: players must align a series of Coca-Cola cans across 15 rows by timing their clicks precisely. As the game progresses, the difficulty increases with faster movements and reduced alignment areas. Players who reach the 10th row are rewarded with a 20% discount voucher, and those who reach the 15th row win a free Coca-Cola 6-pack.
Building the game with no-code technology
The Coca-Cola game was developed using our advanced no-code platform, eliminating the need for traditional, time-consuming coding. Our platform allowed Coca-Cola to quickly create a fully customized branded game that integrated with their marketing objectives. Using our design tools and features, the game was created quickly, which left more time to focus on the marketing aspects.
54454
Total Plays
3
Avg. Plays Per Person
20%
Avg. increase in Sales
200+
locations
The success of the Coca-Cola game
The Coca-Cola game was an overwhelming success, driving significant customer engagement and sales growth. With over 54,454 total plays and an average of 3 plays per person, the game was played by an audience across more than 200 locations. The game also contributed to a 20% average increase in sales, showcasing the effectiveness of gamification in retail. By combining entertainment with physical rewards, Coca-Cola not only delighted customers but also achieved substantial business results.
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Players have played the games
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