Starbucks Case Study Overview
In collaboration with Starbucks, we developed a fun and engaging game that perfectly aligned with their brand's identity. Using the power of our no-code platform, Starbucks launched a fun and entertaining game experience that connected with their audience, driving increased app engagement and delivering impressive conversion rates.
An engaging coin-themed challenge
The Starbucks game offers users a simple yet addictive challenge: click on as many falling golden Starbucks coins as possible before the timer runs out. The game was designed to be easy to pick up but hard to put down, keeping users engaged throughout and wanting to win a prize. Each click of a golden coin added to the player's score, driving them to improve their performance in repeating tries, causing an average of 8 plays per person.
Driving Engagement with Starbucks
The Starbucks interactive experience proved to be a significant success, delivering impressive results throughout the campaign. Over the campaign period, the game garnered a total of 32,835 plays, with customers showing strong engagement by averaging 8 plays per person. The experience not only captivated participants but also drove meaningful outcomes, including a 10% increase in app engagement. Most notably, the campaign achieved an outstanding 10% average conversion rate.
8
Avg. Plays per Person
10%
Avg. conversion rate
10%
increase app engagement
32835
Total Plays
Building the Starbucks Game with no-code
The Starbucks game was built entirely using no-code, making the development process both quick and efficient. Without relying on traditional game engines, we were able to design, test, and launch the game in record time. Our platform's advanced features handled complex elements like gameplay mechanics, user interaction, and even real-time analytics. This approach not only saved time and resources but also allowed Starbucks to focus on creativity and user experience.
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