JBL Game Case Study!
In partnership with JBL, we developed an innovative in-store gaming experience that captivated customers and significantly boosted sales. Leveraging the power of our no-code platform, we created a fast-paced, engaging game that was both easy to play and highly effective in driving customer interaction.
How the JBL Game Works
The JBL in-store game is designed to be both fun and challenging, encouraging customers to interact with the brand in an engaging way. The game features JBL speakers falling from the top of the screen, with the objective being to click on as many speakers as possible before they reach the bottom. As the game progresses, the speed and frequency of the falling speakers increase, making it more difficult and exciting. Players accumulate points for each speaker they click on, and depending on their score, they can win a JBL speaker or receive a discount on JBL products. The game is simple yet addictive, ensuring that customers remain engaged.
Success of the JBL In-Store Game
Creating the JBL game was made easy and efficient through our no-code platform. Without the need for complex coding or lengthy development cycles, our platform enabled us to design, develop, and deploy the game in a fraction of the time it would have taken with traditional methods. Our technology, fully owned and developed by Games Builder, allows for seamless customization, enabling JBL to tailor the game experience to their specific needs. With our generative AI tools, we could quickly iterate on the game design, ensuring it was visually appealing and perfectly aligned with JBL's branding.
35%
Avg. increase in Sales
5
Avg. Plays Per Person
3%
Avg. Conversion Rate
5
locations
Building the JBL Game with No-Code Technology
The JBL in-store game proved to be a resounding success, delivering good results across the board. Over the campaign period, the game led to a 35% average increase in sales at the participating locations. Customers were highly engaged, with an average of 5 plays per person, reflecting the game’s appeal and replayability. Additionally, the game achieved an impressive 3% average conversion rate, further highlighting its effectiveness in driving sales.
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