McDonald's burger frenzy: A case study
McDonald's has always been at the forefront in marketing, not just in their menu but in how they engage with their customers. To elevate their digital experience, McDonald's created an addictive, fast-paced game that delighted users and drove significant engagement. This case study explores how the McDonald's Burger game was built, branded and became a hit among users.
Game mechanics: How the game works
The McDonald's Burger game is a simple yet challenging experience. Players are presented with a spinning McDonald's hamburger at the center of their screen. The objective? Shoot fries from the bottom of the screen into the spinning burger without hitting the fries already lodged in it. Each tap launches a fry, which must stick into the burger without colliding with others. As the stages progress, the hamburger spins faster, and the difficulty increases. A unique "earthquake" mechanic shakes the burger, releasing all fries, allowing players to continue their fry-shooting easier. With only three chances to miss, players must maintain precision and timing to win the game’s stages.
The Impact on McDonald's digital engagement.
The McDonald's Burger game quickly became a hit, driving significant results for McDonald's digital strategy. On average, each user played the game three times, demonstrating the addictiveness. More importantly, the game led to a 5% increase in app downloads, proving its effectiveness as a tool for customer acquisition. Additionally, app engagement saw a 15% boost, showing that the game kept users interacting with the McDonald's app longer and more frequently. With a total of 65,225 plays, the Burger minigame not only entertained but also delivered measurable business outcomes, showcasing the potential of gamification in brand engagement.
3
Avg. Plays per Person
5%
increase in app downloads
15%
increased app engagement
65225
Total Plays
The power of no-code game development
The McDonald's Burger game was developed using no-code. This allows creators to bring their game ideas to life without the need for extensive programming knowledge. For McDonald's, this meant fast development, with the game being built, tested, and in their app in record time. By using the platform's built-in tools and features, the game was fine-tuned for optimal performance across multiple devices, including iOS and Android. The flexibility of our no-code solution caused McDonald's to customize the game to their brand while maintaining full control over the game's mechanics and design, all without the additional costs associated with traditional game engines.
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